Foster Love is a non-profit dedicated to developing and sharing new ways to improve living conditions for homeless animals. These are our measurable goals:

Increased Adoptions

Raising demand for homeless animals will not only increase the overall adoption rate, but also reduce demand for animals from commercial breeding operations (e.g. puppy mills).

Improved Placement

Better matches between adopters and pets means fewer animals returned to shelters. Faster placement means less time spent in shelters and more time spent in loving homes.

More Foster Homes

Beyond providing a more comfortable environment for pets waiting for adoption, having more animals in foster homes also eases the burden on institutional facilities.


It’s not just a name;
it’s also our mission statement.



To maximize our impact, we operate more like a tech incubator than a traditional animal welfare charity. This is our process:


We don't help animals; we help animal lovers help animals. That is, rather than work with animals directly, we create new services that enable people to help animals more effectively.


Next, we conduct pilot programs to determine which ideas deserve to be developed further and, just as importantly, which should be scrapped in favor of others.

Give Away

Finally, services that have been proven to be viable are given to established non-profits to expand and maintain them. Just like with foster pets, the last step is to find a good home.

Operating like a tech incubator allows us to develop new projects intended for larger organizations without diverting resources from their day-to-day operations.



We're constantly looking for new ideas—these are the ones we're working on right now. Read more to find out how you can help.

Haven Homes

Homes are built around humans, not animals, which means almost all household pets live in a space that was not designed for their needs. This can cause anxiety and health problems in animals as well as property damage, all of which could be mitigated.

The Haven Homes project aims to convince large-scale real estate developers to include pet-friendly features in the homes they build. To that end, we have developed several new animal-centric architectural concepts that would benefit not just the people and pets who will live in these homes, but also the property owners, which makes these features financially viable for rental properties and affordable housing projects.

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Haven Homes


Homes are built around humans, not animals, which means almost all household pets live in a space that was not designed for their needs. This can cause anxiety and health problems in animals as well as property damage, all of which could be mitigated.

For wealthy owners of large homes, these problems usually only amount to inconveniences, but they affect lower-income households disproportionately. The problems are amplified in smaller homes and can severely limit housing options for renters or prevent them from having pets at all.

Ultimately, the lack of purposeful design results in fewer animals having homes and a lower quality of life for those who do have homes.


Many universal animal-related problems can be alleviated through architecture, and a few key pet-friendly features would make a big difference to millions of people.

This has been overlooked due to the lack of profit incentive: Products can relatively easily be patented and sold for profit, but architectural concepts cannot.

However, desirable animal-friendly features can be independently developed and proven to be cost-effective to those who could profit the most from them: real estate investors who own rental properties.

Large-scale developers can then profitably add these features to their new rental housing complexes, which will benefit the investors, the tenants, and their pets.


  • Pet-friendly features increase the property value and command higher rents.
  • Most pet-friendly features help prevent costly property damage, such as water damage or destructive behavior by anxious animals.
  • Higher tenant satisfaction means less turnover costs and higher overall occupancy rates. Once tenants get used to a lifestyle improved by these features, they will be reluctant to leave them, especially when few other properties offer them.
  • By increasing income and lowering costs, investment in pet-friendly features can be recouped in just a few years, after which profit continues indefinitely.
  • The first to market will reap outsized rewards; while others will eventually be forced to follow suit to remain competitive after pet-friendly features become standard.


  • Pet-friendly features will allow some tenants to have pets who otherwise could not.
  • Having happier, healthier pets contributes to a positive feedback loop that leads to greater enjoyment of their pets.
  • Work required to care for pets will be dramatically reduced, leading to increased freedom and flexibility.
  • Tenants will enjoy a safer, cleaner, more comfortable home with less property damage.


  • By removing several barriers to pet ownership, more animals will have homes.
  • More homes will have multiple animals, providing socialization and companionship.
  • Pet features will reduce animal stress and anxiety, which in turn will improve health and longevity.

Goals & Metrics

  • Goal: Normalize the concept of pet-friendly features. Increase recognition and usage of general terms for new animal-centric architectural concepts.
    Metrics: Search result volume, Wikipedia article activity, inclusion in major real estate search engine filters.
  • Goal: Increase demand for pet-friendly features.
    Metrics: Keyword search trends, real estate market research.
  • Goal: Increase the number of homes built with pet-friendly features.
    Metrics: Real estate market research.


Target large-scale developers

Large developers drive the market

A significant portion of this project involves increasing awareness of and demand for pet-friendly features. Not only do large developers build many units at once, they also constantly advertise their homes and the features therein.

The earliest adopters in each real estate market will enjoy the free publicity that comes with introducing new, media-friendly features to their local areas, which will benefit the developers as well as the overall project goals.

Finally, having large-scale builders offer these features will help shift the public perception of animal-centric architecture toward the mainstream, rather than being thought of only as luxury features in custom homes.

New construction is more cost-effective

The best time to add features to a home is during the initial design.

After a structure is built, it can be incredibly expensive to add certain elements. For example, adding a new drain to a kitchen could require demolishing the floor, cutting into the foundation, destroying cabinetry—a good portion of an entire kitchen remodel—whereas adding a floor drain during original construction is cheap and simple.

The path of least resistance to getting pet-friendly features into homes is to target those who do the most original construction, i.e., large-scale developers.

Develop concepts worth stealing

Profitability must come first

For any pet-friendly concepts to be adopted, they must deliver a positive return on investment to real estate developers.

If the benefits don’t outweigh the costs—if they are expensive, or hard to build, or break easily, or people simply don’t like them—developers will never build them.

Focus on basic needs

Create architectural concepts with a broad appeal by addressing the most fundamental needs of animals and the people living with them. Create general solutions to basic problems that nearly all people and animals can use.

Follow universal design principles

All concepts should be simple, flexible, and intuitive, with a high tolerance for error. They should be as easy to understand and use as other common household features, like a sink or a garage door.

Limit risk through design

The first developers to adopt these features will be taking a risk, so care must be taken to limit that risk at every possible step.

For example, units with pet features should not be unappealing to people without pets. All pet-friendly features should be integrated seamlessly into the home so they do not call attention to themselves, and most features should provide a secondary use so they add value to all inhabitants, not just those with pets.

Create common trade terms

When trying to popularize an idea, what the concepts are called can be as important as the concepts themselves. The right terminology is crucial for entering the common vernacular.

The names for these concepts should not be cute, clever, or catchy, but rather simple and self-descriptive and should be consistent with common trade terms used in architecture and various construction trades. Concept names should be linguistically similar to “dog run” and “dog door”—some of the only common terms for pet-friendly architecture in existence today.

Prove the concepts

Large-scale developers are in the business of risk management and are unlikely to experiment with unproven theoretical concepts, or even those built into private residences, which are barely regulated compared to commercial multi-family properties.

They know that when developing real estate on a large scale, any new building concept faces dozens of potential practical or regulatory obstacles. Until these obstacles are overcome, such concepts have no real value to them.

For large developers to seriously consider them, all new concepts must be built into a commercial multi-family housing complex to demonstrate their efficacy and illustrate how they can be executed at scale with real-world constraints.

Start small

The problems caused by living with animals are compounded in smaller homes, so pet-friendly features will have their largest impact in the smallest living spaces.

Since features can always be adapted to plans with more resources and square footage to spare, but smaller budgets and spaces present more challenges, these concepts should be designed around the lower end of both spectrums.

Ultimately, designing modest features that fit in small apartments will help ensure they can be executed in affordable housing projects.

Give everything away

Do not treat developed concepts as trade secrets, but rather as gifts to the world. Publicly share all information learned through researching and developing the concepts. Solicit input from professionals in relevant trades and encourage open-source development for improvements and new concepts.

Do not try to capture profit through intellectual property protections; use such protections only in ways that incentivize development.


Housing complexes

Build and manage housing complexes to prove the efficacy of animal-centric architecture.

Construct commercial multi-family apartment buildings and remodel existing structures to illustrate how pet features can be built into new and existing homes.

Maintain detailed maintenance records and collect feedback from tenants to refine the concepts and guide future development.

Open-source architecture

Share the concepts

Create documents that describe each pet-friendly concept in detail. Share building guidelines, common options for methods and materials, and tips for getting the best results. Record the building process of each housing complex to create informational videos.

In short, share all information required for others to incorporate any new animal-friendly architectural concept into their own project successfully.

Explain the process

Detail the underlying principles that were followed to create the pet-friendly features developed for this project—not just to explain where they came from, but more importantly to foster suggestions of new and better ideas that could benefit animals and the people who live with them.

Ask for input

Foster open-source development with experts in animal behavior, architecture, and all major building trades to collaboratively improve upon existing ideas and develop new ones. Make it clear that all new concepts are starting points for a discussion, not decrees set in stone.

Solicit suggestions for:

  • Improvements to any pet-friendly features
  • Improvements to the underlying design principles
  • Additional research to consider
  • New pet-friendly feature concepts
Offer to help

Offer assistance to anyone seeking to include the pet-friendly features described here in their building project.

Developer outreach

Prepare a case study based on the project, framing it as an inexpensive way to add value to rental units and affordable housing projects. Submit the case study to developer trade publications.

Deliver presentations to large development companies to persuade them to copy the model. Show how the first to market will reap outsized rewards; while eventually others will be forced to follow suit to remain competitive.

Litter Closet

Cats are ideal companion animals for many people, especially in smaller living spaces. However, litter box odor is a problem — again, especially in smaller living spaces.

A simple, relatively inexpensive solution exists that completely eliminates litter box odor. The Litter Closet project aims to popularize this solution to persuade people to adopt more cats and to keep those cats indoors.

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Litter Closet


Litter box odor is one of the primary objections that keeps people from keeping more cats as pets.


If an effective, inexpensive method of eliminating litter box odor were to become commonly known, cat adoption rates would increase because a primary objection would be overcome.

Goals & Metrics

Success will be measured by:

  • Increased adoption rate for cats
  • Increased indoor vs. outdoor homing of cats
  • Increased satisfaction among cat owners


Popularize the term “litter closet” which describes a purpose-built space that effectively eliminates litter box odor. Normalize this as a common term rather than a brand name.



Create a simple website that shows what a litter closet is and how to build one, along with installation and upgrade options.


Create entries on Wikipedia and similar websites that describe the litter closet concept.

Real Estate Websites

Convince major real estate websites to add “litter closet” as a feature alongside “dog run” when describing a property.

Publicity Campaign

Write illustrated articles intended for publication by friendly media outlets, such as those catering to animal welfare or real estate interests. Position the litter closet as an emerging trend.

Viral Video Campaign

Create videos designed to share that explain the concept. Prank videos based on the premise of people not knowing the term may be effective. Develop a story suitable for sharing on The Dodo.


The community is best served by a common name that anyone can use. Trademark the name “Litter Closet” and provide a free, open license to use it so that no one can restrict the use of the term for commercial purposes. To obtain and maintain the trademark, some product may need to be sold.


This campaign would likely be better received if it were unencumbered by a fundraising effort. However, if selling products is required for trademark purposes, litter closet signs in the style of UK water closet signs could be developed and sold. In addition, referral programs could be established with the manufacturers of the Litter Robot and Cat Door.

Upstate Farm

Animal sanctuaries provide forever homes for hard-to-place animals, but most are unsustainable because they are costly to run and generate no revenue.

When parents euthanize family pets, they often tell their children they took their former playmates to a “nice farm upstate.” This concept becomes an actual place in the form of Upstate Farm: A multi-purpose facility that provides commercial boarding and dog training services as well as serving as an animal sanctuary.

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Upstate Farm


Animal sanctuaries provide forever homes for hard-to-place animals, but most are unsustainable because they are costly to run and generate no significant revenue.


An animal sanctuary that also provides commercially valuable services can sustain itself indefinitely.

Goals & Metrics

Success will be measured by:

  • Homes provided to animals that would otherwise be destroyed
  • Revenue generated by commercial services to support the animal sanctuary and other Foster Love projects


Create a multi-purpose facility in the greater East Bay area of California that provides commercial dog boarding and training services as well as an animal sanctuary.


Animal Sanctuary

Provide indefinite boarding for domestic animals in need of a home, particularly those that are particularly hard-to-place, such as large, aggressive dogs and animals with behavioral problems.

Dog and Cat Boarding

Offer retail boarding services for customers to generate a steady stream of income to cover basic operational costs of the facilities.

Dog Training

Generate business through specialization and excellent service, e.g., leverage the fact that our team is able to handle very difficult animals. Retain professional, qualified trainers capable of delivering such results.costs.

Provide regular training to residents of the animal sanctuary to fix behavioral problems so that they may have a chance at finding another home. Provide advanced training to particularly promising dogs to allow them to become working dogs.

Foster Love Headquarters

Provide a meeting place and base of operations for Foster Love that is also capable of hosting modest events.


The proper tools make it easier for people to provide better care for more animals. Plus, just a few more home-based shelters can help a community as much as an entire municipal facility.

Through the HomeShelters project, the same kind of software that allows people to design their own kitchens is being repurposed to help them plan and visualize their own home foster facilities.

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Because of the staggering number of animals without homes, traditional kill shelters are a grim necessity, and no-kill shelters are perpetually full. Municipal shelters are expensive to build and maintain. At larger shelters, behavioral problems develop due to inadequate attention and communicable diseases spread quickly.

Home-based foster programs rely on volunteers who typically lack formal training or specialized animal facilities, At best, this means they cannot care for multiple animals efficiently. At worst, it means they are ill-equipped to handle problems that commonly arise when housing multiple animals. These factors increase the chances of volunteers having negative experiences while fostering, which in turn make them less likely to continue doing so in the future.


The proper tools make it easier for people to provide better care for more animals. Plus, just a few more home-based shelters can help a community as much as an entire municipal facility.

There are people with the time, resources, and inclination to build modest animal care facilities into their homes, but they have never even thought about doing so. If these people were able to realistically visualize every aspect of operating a home-based shelter, from building the facilities to caring for the animals, some would gain the confidence and motivation to establish them.

Goals & Metrics

Success will be measured by:

  • Increased number of home-based shelters
  • Increased capacity and quality of existing home-based shelter facilities


Create tools that give animal welfare supporters the knowledge and confidence required to build and operate high-quality shelter facilities in their homes.


Shelter Design App

Develop an application similar to kitchen-design software that allows users to easily design home-based shelter facilities. The designs will follow accepted guidelines, such as those put forth by the Humane Society of the United States and the Association of Shelter Veterinarians. The app will use augmented reality to show what the facilities would look like in their home, both with and without animals. When designs are complete, the app will provide a parts list and installation instructions.

Shelter Management App

Provide an application that organizes and automates common tasks associated with operating a home-based shelter, such as performing intake checklists, managing medical records, and documenting interactions with prospective adopters. Many such apps already exist, but most are geared toward larger shelter operations. If a suitable app can be identified, pay to provide it at no cost to participants. If not, modify an open-source app.

Note: Portions of this application are shared with the Shelter Society project.

Community Resources

Compile and publish tips and instructions for building home-based shelter facilities. Create a discussion forum to facilitate communication between people interested in building home-based shelters and those who have already done so. Create a city-based directory of skilled animal welfare supporters who are willing to help those who want to build home-based shelters, such as contractors who can assist with construction or experienced shelter workers who can provide training and advice.


Write positive articles about people who have already built well-designed shelters in their homes. Hire photographers to take professional photos of their facilities. For participants who build through this program, write articles about and take photos of the entire process. Frame the articles such that animal sympathizers with the means to build a home shelter would view doing so as an aspirational goal. Submit these articles to online and print publications.


  • Home-based shelters are a better choice for many people.

    Caring comes at a cost. People who work regularly with animals are subject to the same compassion fatigue as nurses, hospice care providers, and social workers. The same empathy that makes people want to help animals also makes witnessing their suffering particularly painful.

    The depressing, brutal realities of traditional shelters make them emotionally draining and turnover there is understandably high. In the long run, it would be better for most people to avoid those environments altogether and foster animals from home rather than volunteer at a large shelter and burn out quickly.

    Volunteering from home is also more efficient. Animals require frequent attention every day. Compared to traveling to an external facility, caring for animals from home is more convenient. Ultimately, the efficiency of home-based shelters makes them more sustainable. Providing care in a less demanding fashion will be more rewarding and enjoyable, attracting more volunteers as well as resulting in longer commitments and lower attrition rates.

    Finally, smaller shelter facilities can be better for animals, too. For all but the most extreme cases, animals fostered in smaller groups will receive more individual attention and develop fewer behavioral problems, which leads to a greater chance of becoming adopted.

  • The right tools make a big difference.

    In practically every field, tool quality separates rookies from professionals, and such is the case in animal care. In professional shelters, people can safely isolate animals with behavioral or medical problems or who are merely having difficulty adjusting to their new environment. Proper enclosures are large enough for animals to be safe and comfortable for extended periods and can be cleaned quickly and easily without removing their inhabitants. Non-porous materials and adequate ventilation help prevent the spread of infectious diseases. Light and sound controls help prevent behavioral problems. Dozens of elements like these make it easier to provide care and lead to better outcomes for the animals as well as the humans caring for them.

    Furthermore, building a home shelter will change people’s perceptions of themselves, promoting them beyond casual enthusiasts to serious advocates of animal welfare. Taking such bold steps will help them assimilate this role as a part of their identity, thus making them more likely to continue fostering in the future.

    The longer people work with professional tools, the more professional they will become. For example, in a typical home, there is no rigid capacity limit and volunteers may be tempted to take on too many animals. However, building formal shelter facilities creates a precise capacity. Over time, working with professional tools will raise volunteers’ standards of care to the point where they won’t want to take on another animal if they don’t have the facilities required to give it proper care – which is better in the long run for the other animals and for the volunteers themselves.

  • Visualization and self-efficacy create a compulsion to act.

    Visualizing ourselves taking an action is crucial to actually following through. If we cannot imagine ourselves completing a goal, it is unlikely that we will take steps toward making it happen.

    Each tactic in this project is designed to help people visualize a different part of the process. Articles will introduce the concept of home shelters and show how people similar to themselves have successfully built them. The shelter management app tutorials will show what operating an organized home shelter would be like. And, of course, the design app will show users exactly what facilities would look like in their home.

    However, merely using the design app will also educate users by illustrating what goes into a shelter beyond just properly-sized enclosures, like HVAC, wash stations, and drainage. Such education is important because people who love animals want to take good care of them – and would feel bad if they fell short. Fear of failing to provide proper care for an animal is a significant barrier to taking action, and can be overcome with knowledge – which the various elements of this project will provide.

    Once people can see themselves building a shelter in their home – and running it well – they will develop a sense of self-efficacy that can lead to action. For example, when people walk past the space in their home where they’ve visualized putting the facilities, they may often imagine the shelter they know they could build and the animals they know they could be saving. At this stage, they face a crossroads: if they do not act, they risk part of their identity by admitting they are not as serious about animal welfare as they previously thought; however, if they do act, they can become a better version of themselves than they had previously imagined. When choosing between sacrificing one’s values and saving animals, many will choose the latter path.

  • A few people can make a large impact.

    This project can make a significant impact even with a relatively low participation rate. Just a few home-based shelters in a community will have the same effect as an entire new shelter. For example, if just one in a million people in the greater Los Angeles area were to create a home shelter capable of housing four animals each, the net effect would be roughly equivalent to building a medium-sized municipal shelter. If one person in each 100,000 in the US were to do the same, it would be like building 250 such shelters – all without draining the resources of existing animal welfare organizations or requiring public funds.

Rescue Tails

Animal adoption saves lives, whereas pet stores perpetuate cruelty. The earlier people learn that the proper place to get a pet is a shelter, the more animals will be saved.

Rescue Tails is a series of books in which children save the lives of animals by adopting them. These books are made freely available to teachers, along with lesson plans for leading students through creative exercises to write their own stories. Rescue Tails will also assist in publishing the students' books, creating a keepsake of a formative experience and a reminder of a lifelong lesson.

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Rescue Tails


Millions of cats and dogs are euthanized each year in the US alone, yet pet stores continue to sell animals, almost all of which come from large-scale commercial breeders (commonly known as “puppy mills” and “kitten mills”).


Demand for animals from pet stores can be reduced to the point of unprofitability within a generation if children learn early that the proper place to get an animal is from a shelter.

Goals & Metrics

Success will be measured by:

  • Increased animal adoption rate
  • Increased demand for animals from shelters
  • Decreased demand for animals from pet stores


Persuade teachers and youth activity leaders to engage children in memorable exercises that demonstrate the merits of animal adoption.


Rescue Tails Book Series

Create a series of illustrated children’s books starring shelter animals and their rescuers. These books will frame the children in the stories as heroes for saving the lives of the animals by adopting them. These books will primarily serve as templates for children to emulate. Offer books at no cost to schools participating in Rescue Tails activities.

Language and Art Exercises

Create high-quality lesson plans that cast animal adoption in a positive light. Language modules will include reading stories as well as participating in creative writing exercises in which students individually or collaboratively write their own stories. Art modules will include illustrating their stories or those written by other students.

Create lesson plans at a variety of grade levels. Older students can create books intended for younger local students to read.

Book Publication App

Develop an app that allows teachers to prepare their students’ work for publication. Fully automated software would be needlessly complex and prohibitively expensive to develop and maintain. Instead, the automated portion will guide users to create a nearly finished prototype, but the actual print-ready files will be prepared by Rescue Tails staff. This will provide the additional benefit of giving specialists the opportunity to identify and correct potential mistakes before costly printing errors are made.

To help teachers publicize the activity, the app will also generate press releases and include tips for submitting them to local newspapers for coverage of the students’ participation.

Finally, the app will allow teachers to submit their students’ work for inclusion in the official Rescue Tails series. Depending on the volume and quality of submissions, qualification for publication could be determined by staff or else by the results of public contests between other submissions.

Book Sales

Make published books available for purchase through Amazon. As revenue generation is not the goal of this project, set book price close to printing costs.

Allow participants who wish to use this activity to raise funds to set the price higher and designate another animal welfare organization as the recipient for the profits.


To animals, shelters are like prisons: there they are locked in small cages, alone, away from their homes and families. In this unfamiliar environment, even well-adjusted animals start behaving differently.

Videos of these animals in a home environment are often available from former owners or volunteer foster parents. Waa.la will provide a consistent, easy way to share those videos. (Waa.la is both the web address as well as an acronym: Watch Animals Acting Like Animals.)

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To animals, shelters are like prisons: there they are locked in cages, alone, away from their homes and families. In this unfamiliar environment, even well-adjusted animals start behaving differently.

Some get depressed while others act shy; still others become aggressive – and all of this interferes with the adoption process. A normally friendly, happy dog can miss an opportunity to be adopted into a perfect home if she seems sad and lethargic. On the other hand, if a dog is docile in a shelter, but then turns out to be rambunctious at home, he may cause problems with children or other pets and consequently get returned.


With the ubiquity of smartphones, videos of shelter animals acting normally in a home environment are often available from former owners or volunteer foster parents. If the people visiting shelters saw these animals acting like animals, rather than prisoners, they could make more informed decisions that lead to better outcomes.

Goals & Metrics

Success will be measured by:

  • Increased animal adoption rate
  • Increased demand for animals from shelters
  • Reduced return rate of adopted animals


Create an easy, consistent way to organize and share animal videos that is compatible with the unique demands of the shelter environment. Persuade foster care providers to share videos of their animals’ normal behavior. Make these videos easily accessible to prospective adopters while they are in the shelter environment with the animals.


Video Creation App

Create a mobile app that helps people create collections of videos of animals in their care. The interface will guide users through every step of the process, including shooting new videos, locating and uploading media files, and linking the Waa.la media collections with external profiles, such as those on Adopt-a-Pet and PetFinder.

Video Display App

Create a web application that displays videos of animals. The primary entry point will be short URLs that lead to a particular animal (e.g., http://waa.la/rover ).

The app will load media quickly and with as few other elements as possible. For example, if a single video is available, the interface will simply play that video full-screen. One of the only menu options will be a list of other animals at the same shelter who have videos available.

Placard Generator

Create an app that generates printable placards that direct potential adopters to their waa.la videos. These placards are intended to be posted outside enclosures at animal shelters and affixed to any printed profiles distributed at adoption events. These placards will display:

  • Animal name
  • Short URL
  • QR Code that links to the short URL
  • Brief explanation of why the videos should be viewed
    (i.e., explain why WAALA stands for Watch Animals Acting Like Animals)

Note: Since few people regularly use QR codes, the primary focus will be on the short URL.

The Shelter Society

Making the most of current technology is a challenge for small organizations, especially non-profits. Without good tools, information becomes inaccurate, communication slows, and efficiency suffers.

The Shelter Society will provide a common technology platform that will reduce development and maintenance costs while improving communication and information quality. In addition, The Shelter Society will also help rescue and shelter organizations migrate to this platform and show them how they can use it to operate more efficiently.

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The Shelter Society


Making the most of current technology is a challenge for small organizations, especially non-profits. Even with a wide array of free and low-cost tools available, integrating them all effectively requires enormous amounts of time and technical expertise.

Without well-designed tools, organization and efficiency suffer. As a result, inaccurate information or slow communication can frustrate potential adopters and volunteers alike, and in the worst cases, can negatively impact animals’ outcomes.


Most rescue and shelter organizations have similar internet technology needs. A common technology platform would reduce development and maintenance costs while improving communication and information quality.

Goals & Metrics

Success will be measured by:

  • Increased animal adoption rate
  • Reduced time spent by animals in shelter/foster care before adoption
  • Reduced time required from volunteers per animal placed
  • Reduced overhead costs for rescue and shelter organizations


Create a specialized website and collaboration platform for animal shelters and rescue operations. Persuade the leaders of these organizations to use the platform, and provide technical assistance to those migrating to it.



Create a platform that allows users to create customized websites for shelters and rescue groups. The platform will feature a modular design that allows each organization to choose the features they need, including:

  • Animal profiles that are automatically mirrored on services like Adopt-a-Pet and PetFinder
  • Adoption application submission
  • Event calendars
  • News articles / Newsletters
  • Blog / Facebook / Twitter announcements
  • Fundraising / Donor relations
  • Abuse / Incident reporting
  • Custom domain support
  • Customizable layout and visual design


Create a communication platform that streamlines and automates common tasks for animal shelters and rescue groups. The platform will include an extensive help system that explains not just how the software operates, but also provides education in the form of advice from experts (e.g., guidelines on medical record-keeping from veterinarians, or best practices for newsletters from e-mail marketing specialists).

Note: PackOffice and ShelterSites are tightly integrated – they are two views of the same underlying data store. ShelterSites is the public view, and has a highly customizable visual design. PackOffice is the internal view and has a more fixed interface.

PackOffice will feature:

  • Animal-based and human-based task management systems
  • CRM-based communication for managing contact with adopters, from prospect to pet parent
  • Internal, task-based communication system
  • Detailed animal records, including medical, diet, exercise, and interactions
  • Adoption application processing
  • Cascading/tiered alert system for high-priority messages
  • E-mail campaign management system
  • Staff scheduling
  • Event planning
  • Clinic management (e.g., spay/neuter, vaccines, wellness)
  • Microchip tracking


Create directory of all animal shelters and rescue groups (regardless of technology platform). Provide open access to all data.


There are not enough loving homes for all the animals who need one. At the same time, many homes are not as loving as they could be. If people in committed relationships were to resolve longstanding conflicts, both children and animals would also benefit from their happier households.

The Equilibrium system is a set of tools that facilitates communication within long-term romantic relationships. This project aims to increase the number of loving homes by helping couples to resolve conflicts and improve their sense of satisfaction with their relationships.

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There are not enough loving homes for all the animals who need one. At the same time, many homes are not as loving as they could be.


If people in committed relationships were to resolve longstanding conflicts, not only would they be happier, but children and animals would also benefit from their happier households.

Goals & Metrics

Helping animals can mean working to change the largest factors that affect their lives, even those that are not directly animal-related.

While the ultimate goal of this project is to increase the quantity and quality of home environments available to animals, the project’s success must first be measured by its influence on people, then by the resulting impact on animals.

Among participants, success will be measured by:

  • Increased subjective well-being
  • Increased satisfaction with romantic partner
  • Decreased conflict with romantic partner
  • Elevated attitudes toward volunteering / charitable works

The consequent effects on animals will be measured by:

  • Increased animal adoption and foster rates
  • Reduced animal abandonment rate (due to divorce/breakups)
  • Increased elective veterinary care
  • Decreased rehoming due to behavioral problems


Create a relationship program that induces couples in long-term romantic relationships to engage in activities that improve communication and increase satisfaction with their partners.

This program must...

  • ...appeal to both men and women
  • ...foster communication, appreciation, and cooperation
  • ...not require therapy or excessive discussion
  • ...identify and correct imbalances
  • ...be easy to follow and not require deep understanding to produce results
  • ...be derived from basic principles of economics and human motivation


Finding Equilibrium

Research and publish books that describe the Equilibrium system. Publish a long, research-heavy version that explains in detail how the system works, as well as a short version that simply describes how to use the system. As revenue-generation is not the goal, provide electronic versions in multiple formats and sell physical books at or near printing costs. Finally, create animated presentations to illustrate summaries of the key points for those who will not read the books.


Create a community forum that allows participants to share their experiences using the Equilibrium system and provide each other with support throughout the process. Complete anonymity should be encouraged, and experiential data should be structured so that future participants can benefit from the input of earlier participants.


Solving relationship problems may seem like a circuitous way to benefit animals, but it is only one step away:


  • Happier people have more love to give.

    Charitable acts such as fostering children or animals are at the top of Maslow’s pyramid. People are much less open to taking on the responsibility for another’s needs when their own needs are not being met.

    Conversely, as people’s needs are met, they become happier and more inclined to act to benefit others.

    If successful, this project will have far-reaching impacts beyond animals. Improving animal welfare will be just one of a large number of byproducts of increasing subjective well-being and improving relationships, allowing people to focus more on self-actualization instead of constantly worrying about more basic needs that were not being met by their partners.

  • Relationships have a profound effect on happiness.

    Romantic relationships regularly contribute to every level of our needs. Beyond just sharing meals and sex, partners can make us feel safe, loved, and confident, and if we’re lucky, they can help us achieve our full potential. In fact, satisfaction with one’s partner is typically the highest correlate to subjective well-being. (Generally only serious, immediate health problems affect our happiness more.)

    Yet as important as they are, most couples aren’t getting all they can out of their relationships. Many people in fundamentally good relationships have longstanding imbalances that go unresolved, sometimes for decades. These conflicts aren’t serious enough to drive people to counseling, but still keep them from being as happy as they could be with their partners.

    If these imbalances were to be identified and corrected, it stands to reason that both partners would be much happier with their lives.

  • Animals benefit from better human relationships.

    Both children and animals benefit from harmonious home environments. After all, adults who spend less time quarreling with their partners have more patience and energy when it’s time to play with, discipline, or even just pay attention to their little ones.

    However, many of the benefits come down to the simple economics of single- vs. dual-parent households, and these factors affect animals even more than children. For example, dual-income households typically have more disposable income for proper veterinary care, which as opposed to human healthcare, is widely viewed as optional.

    The largest factor, however, is that people in longer-term, stable relationships are more likely to own a home, and this makes an enormous difference in pet ownership. Most rental housing has restrictions on animals, and for those who don’t own a home, housing issues are the number one reason for abandoning a pet. When cohabiting relationships end, living situations usually change, and not for the better. Children’s lives are disrupted, and animals are routinely abandoned altogether. While not every relationship can (or should) be saved, many nevertheless can be, and needless damage can be prevented by improving communication and resolving conflicts.

All services from all Foster Love
projects are provided free-of-charge.



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